WEB DESIGN

Websites for Small businesses

Along with being an SEO Expert, Cadence Creative Studio dedicates our team to building unique, beautifully laid out websites, print, and multimedia. Our designers and developers are consistently working hard to deliver products that go above and beyond our customer’s expectations. Our mission is clear: make your business stand out with style and elegance.

We use graphical elements appropriate for your audience and target market.

The design must also emphasize and highlight your business’ central message and utilize these elements to strengthen the design throughout the website. Through these techniques and methodologies, trust is built with the user and, by association, its brand.

WEB DEVELOPMENT

Create and Develop

At Cadence, we use web development tools and technologies that are up-to-date and proven. With all of the options that are available in the market today, we help determine what’s best for your business needs. Our in-house developers are well trained and motivated to serve you.

Website development requires careful planning and execution to be successful.

During the planning process, we do a needs assessment, exchange ideas, offer proven strategies, and allocate responsibilities. This ensures everyone involved is working towards one common goal. The most important aspect of a winning product is figuring out your business goals and targeting an audience. It’s during this phase that helps us to decide on structure, style, and technology. It’s our mission at Cadence to make the development process easy and pain free.

SOCIAL MEDIA SOLUTIONS

Sharing is Caring

It’s no secret Social Media is an integral aspect of your brand’s marketing mix. Facebook and Twitter have almost 2 Billion active monthly users. Clearly your customers are there. Can you afford not to be?

Our team helps you establish and maintain a strong Social Media presence through the use of proven digital strategies and effective tools.

Bringing your business into the Social arena takes your marketing efforts to the next level and provides measurable metrics to your advertising.

EMAIL MARKETING

Tried and True

It’s easy to fall into the mindset of, “Social Media is the coolest, most effective way to interact with my customers.” But is it true? The answer is a resounding No. Email marketing campaigns remain a primary strategy of savvy experienced digital marketers worldwide. The numbers simply don’t lie.

Seventy-two percent of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” according to MarketingSherpa. Postal mail was a distant second with 48% of respondents. (Source)

Email marketing ROI is the second most easily measured

(after paid search), with 39% of marketers rating their ability to measure the ROI of the email marketing retention efforts as “good,” according to Econsultancy and Oracle Marketing Cloud.(Source)

Outside of work, North Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%) and even—most dangerously—while driving (18%), according to Adobe.(Source)

It may not be pretty, but one thing we can’t deny, researched from data on actual site visits and conversions, is that loyal visitors who spend more and convert at higher rates are twice as likely to come from email as opposed to the average channel.

Cadence Creative Studio tailors the right email marketing campaign for you and your business.

ANALYTICS

Measure Measure Measure

All those statistics and graphs can be intimidating to a small business owner. Your expertise needs to be focused on the day-to-day operations. Measuring ROI through the activities of the visitors to your website and then modifying and testing better and more effective calls to action is how our analytics services work.

Key metrics
  • Website traffic – the top metric developers fuss over – in particular, total number of visits to your site. Total traffic numbers will only reveal so much of course, but it’s a good place to start.
  • Traffic Sources – It’s important to know and measure where your traffic is coming from. Our analytics service will break this metric down into four categories. 1) Organic Search – traffic coming from organic search engines. 2) Referral – traffic coming from another website. 3) Direct – traffic typing domain into the browser. 4) Social – traffic coming from social media.
  • Bounce Rate – How many visitors are leaving your website immediately after arriving.
  • Conversion Rate – Arguably the most critical metric in analytics. If you can increase your conversion rate from 1% – 2%, you’ve doubled your sales!
  • Conversion by Traffic Source – Another valuable metric especially for businesses utilizing Social Media, PPC campaigns, and SEO services.

PPC CAMPAIGNS

Pay Per Click

Pay Per Click

Also known as CPC (cost per click), are Internet advertising models designed to drive traffic to websites. Cadence will look to maximize our client’s goals by analyzing market conditions and applying Adword strategies and targeting specific audiences. Ad campaigns like Google Adwords and Facebooks Ads  are the most popular advertising platforms in the world. They’re particularly valuable because they obviously get MASSIVE amounts of traffic. Thus, delivering the most amount of impressions and clicks to your ads. Cadence will optimize three major factors in maximizing your Adword campaign.

  1. Keyword Relevance – keyword lists, keyword groups, and proper ad text.
  2. Landing Page Quality – optimized landing pages with relevant content and clear call-to-actions.
  3. Quality Score – Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns.

SEO AND KEYWORDING

What is SEO anyways?

It stands for Search Engine Optimization, and it’s imperative to being found online amidst your competition. SEO is the process of manipulating your website’s code, content, and organization to land your business at the top of a search engine query. So when your potential customers type in particular keywords, your website needs to be first in line over the competition. Finally, when you think SEO Expert, think targeted traffic. Think new business. We make that happen.

Keyword Targeting

Keywords are particular words or phrases intended to act as shortcuts that sum up a page on your website. Therefore, these words play a significant role in a web page’s metadata and help search engines (Google) match a page with a similar search query.

What we do

Our developers research sets of keywords that are optimal for your site and and most effective in google search results. Long-tail keyword approaches are recommended as short keywords are highly competitive and take up resources in order to compete. Long-tail keywords are feasible for small to medium sized businesses as the longer the keywords, the more specific the search. This leads to higher conversion rates.

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